There’s a new buzzword on the scene. GEO (Generative Engine Optimisation).
Unlike traditional SEO, which focuses on ranking highly in search engines, GEO is about visibility within AI-generated responses.
For years, brands focused on traditional SEO strategies designed to improve rankings on Google search results pages. But today, consumer behaviour is evolving rapidly, with more people turning directly to AI tools like ChatGPT and Google’s AI Overviews for recommendations, product advice and purchasing decisions.
This shift is creating a new challenge for brands: if AI can’t find you, customers can’t either.
At Honest Communications, we’ve been closely monitoring how AI is changing search behaviour and media visibility, particularly within the gardening sector. That’s why we’ve created The Honest Guide to GEO to help brands understand what Generative Engine Optimisation means and why it matters now.
In the guide, we cover:
- What is GEO?
- What are LLMs?
- Why is GEO important?
- Our top 10 tips for being discoverable to AI
- How expertise has never been more important
- Our checklist for proving your experts are the real deal