For years, the goal of PR has been relatively straightforward – get your brand in front of the right people, in the right places, with the right message.
That still matters. A well-placed product feature, an expert comment in a national newspaper or a strong trade media relationship can make a real difference to a home or gardening brand.
But the journey from discovering a brand to choosing one is changing. Customers might read a magazine, search Google, ask an AI assistant for recommendations or compare products across several websites before making a decision.
That means PR has a bigger job to do.
From coverage to a wider digital footprint
Traditional media coverage remains a valuable part of building awareness and credibility. Increasingly, however, the benefits can extend beyond the original article.
Authoritative online coverage can help strengthen a brand’s digital footprint, create opportunities for relevant backlinks and provide useful information about its products, expertise and reputation.
As AI-generated search becomes another way people discover brands, that wider online presence is becoming increasingly important. There is no guaranteed formula for appearing in AI answers, but clear, credible and consistent information gives brands a stronger foundation.
For home and gardening businesses, this creates an opportunity to think about PR in a more joined-up way.
Get Seen. Get Found. Get Chosen.
That thinking is behind our new Growth PR package, designed specifically for home, gardening and horticultural brands.
Get Seen is about maintaining a consistent presence in the media. Through proactive media relations, press office support and expert commentary, we help brands reach the audiences that matter to them.
Get Found is about looking beyond the coverage itself. Digital PR, authoritative online content and relevant backlinks can help strengthen a brand’s online presence and make it easier to discover.
Get Chosen is about building the credibility and authority that support consideration. As customers increasingly use search engines and AI tools to research products and brands, we help businesses think about how their expertise and reputation are represented across those channels.
The package brings these elements together with access to senior specialist expertise from a team that understands the home and gardening industries.
Making GEO easier to understand
Generative Engine Optimisation, or GEO, is the term increasingly used to describe efforts to improve how brands and information are represented in AI-generated answers.
It can sound technical, but the starting point is relatively simple: is your brand providing clear, useful and credible information that helps people understand what you do and why they should consider you?
Our Honest GEO Guide has been created to help home and gardening brands explore that question and understand some of the practical steps they can take.
As a starting point, try asking an AI tool a few questions a potential customer might ask, such as “Which UK brands make [insert your product category]?” or “What should I look for when buying [my product]?”
Look at which brands appear, what information is used and whether your own brand is represented accurately. The answers will vary between tools and over time, so this is a useful snapshot rather than a definitive measurement, but it can help reveal where your digital presence may need attention.
A more joined-up approach to growth
Our Growth PR package is our response to the way the industry is evolving. It combines the media relationships, specialist home and gardening knowledge and proactive approach that have always been central to Honest with a greater focus on digital authority and discoverability.
Because being visible today means thinking about more than where your next piece of coverage will appear.
It means considering how your brand gets seen, how it gets found and what helps customers choose it.
To find out more about how you could grow your brand with the help of PR, email us today.