Our 2027 Home and Garden Trends Report has arrived!
From gardens designed to cope with a changing climate to interiors that embrace imperfection, the way we use, design and think about our homes and outdoor spaces is constantly evolving.
Now in its fourth year, our annual Trends Report brings together our industry insight, emerging consumer behaviours and expert commentary to explore the bigger movements we think could influence homes and gardens over the next 12 months.
As a specialist home and garden PR agency, we’re lucky enough to have a front-row seat to the conversations happening across the sector – from the products brands are developing and the issues journalists are talking about, to the things consumers are increasingly looking for from their homes and gardens.
And this year, we’ve brought more of those voices together than ever before.
The six big trends for homes and gardens in 2027
So, what can we expect to see more of in the year ahead?
Low impact, high reward gardening
We’re predicting a shift towards gardens that deliver plenty of enjoyment without demanding quite so much time, effort and intervention.
From planting approaches that work more naturally with the environment to products that make maintenance easier, low impact, high reward gardening is about creating beautiful outdoor spaces that work harder for the people using them – without gardeners having to work harder in them.
Gardens become lifestyle spaces
The garden is no longer simply somewhere to grow things.
As outdoor living continues to evolve, gardens are becoming genuine extensions of the home – places to eat, entertain, relax, work and spend time with family and friends.
Outdoor furniture, kitchens, lighting and accessories are helping to create spaces that feel every bit as considered and comfortable as the rooms inside.
In 2027, we expect the line between home and garden to become even more blurred.
Climate-change gardening
Climate change is increasingly influencing the way we garden. Unpredictable weather, water availability and periods of drought are encouraging gardeners to think differently about everything from planting and soil to garden design and maintenance. Climate-change gardening looks at how we can create outdoor spaces that are more resilient and adaptable, while making smarter choices about the resources we use. It’s a trend that could have a particularly significant impact on the products, advice and expertise the garden industry provides to consumers.
Imperfect by design
Perfectly polished interiors are making room for something a little more interesting. We’re seeing a growing appreciation for natural materials, aged finishes, handmade pieces, vintage finds and the character that comes from things not looking brand new. Imperfect by design is about creating spaces with personality and soul – homes that feel collected and lived in rather than styled to within an inch of their lives. It’s a reminder that sometimes the things that make a space feel special are the things that aren’t quite perfect.
Colour gets personal
Is the era of one colour dominating the year coming to an end? We think so.
Rather than simply following a prescribed shade or palette, consumers are becoming more confident in choosing colours based on personality, memories, mood and what makes them happy. Colour gets personal explores the move towards more individual and expressive interiors – where there isn’t necessarily one ‘right’ colour, just the colours that feel right for you. For brands, it also raises an interesting question: how can we inspire people without telling everyone to buy the same thing?
Smart gardening
Technology is already transforming the way we look after our homes, and now it’s taking on some of the harder work in the garden too. From robotic lawnmowers and automated watering to increasingly sophisticated garden tools, smart gardening is about using technology to make outdoor spaces easier, more efficient and more accessible. But the smartest technology might be the technology we barely notice. The best innovations simply get on with the job, removing some of the guesswork and giving people more time to enjoy their gardens.
More than just predictions
One thing that’s important to us about the Trends Report is that it isn’t simply about predicting what will look good on Instagram next year.
The interesting part of trends is understanding why they’re happening.
What are people asking of their homes and gardens? How are changing lifestyles, environmental concerns and technology influencing the way people spend their money? And what does all of this mean for the brands creating the products and experiences people want?
That’s why this year’s report goes beyond the six trends themselves.
Expert insight from across the home and garden industry
We’ve expanded the report for 2027 to include more expert voices than ever before, bringing together perspectives from across gardening, interiors, retail, design and content creation.
Among the contributors are Michael Wheat, founder of Ponds by Michael Wheat; Deirdre Mc Gettrick, founder and CEO of uFurnish.com; George Hillier of Hillier Garden Centres; Dimitri Zobnin, co-founder of House of Enki; and interiors content creator Emily Murray of Pink House Living.
We’re also joined by Charles Bentley, The Relentless Gardener, Grow Urban, My Dolce Casa and Spacelift, who share their insights and perspectives across the report.
Together, their expertise brings a different dimension to each trend, helping us explore not just what could change, but what those changes could mean in practice.
And this year, it’s designed with brands in mind too
We know the Trends Report is read by journalists and consumers looking for inspiration, but it’s also become a useful tool for businesses across the home and garden sector.
We’ve always wanted the Trends Report to be more than a list of predictions. It should be something people can actually use.
This year, we’ve taken that a step further and made it even more practical with the introduction of a brand checklist. Alongside the expert commentary, each trend includes considerations for brands, looking at what changing consumer behaviours could mean for products, marketing and communications.
The aim is simple: to help businesses take the trends and turn them into something useful.
Read the full 2027 Home and Garden Trends Report
Whether you’re a home and garden brand, retailer, journalist, designer, content creator or simply interested in what’s next, there’s plenty to explore in this year’s report.
From more resilient gardens and smarter technology to homes with more personality and outdoor spaces designed for living, the trends shaping 2027 are about much more than aesthetics.
They reflect a bigger shift in the way we want our homes and gardens to work for us – with more enjoyment, more individuality, greater consideration for the environment and, in many cases, a little less hard work.
And if you’re a journalist looking for expert commentary on any of the trends explored in the report, get in touch with us. We work with a wide range of home and garden brands and experts who can provide insight, commentary and practical tips for your next story.
If you’re a brand looking at what 2027 could mean for your PR, content or communications strategy, we’d love to talk.