A note from Holly
When I launched Honest Communications, my ambition was simple. I wanted to build a consultancy that genuinely understood the gardening industry.
Not just the products and brands, but the people behind them, the challenges they face and the opportunities that help them grow.
Over the years, Honest has grown far beyond anything I imagined. We’ve had the privilege of working with some fantastic businesses, building long-term partnerships, winning industry awards and helping brands tell their stories in ways that deliver meaningful commercial results.
I’m incredibly proud of what we’ve achieved.
But as the communications landscape continues to evolve, I’ve spent a lot of time thinking about how we continue delivering the greatest value to our clients.
The answer wasn’t to become bigger.
It was to become even more specialised.
The media landscape looks very different to the one many of us started our careers in. Newsrooms are smaller, journalists are under greater pressure, consumer behaviour continues to shift and AI is beginning to reshape how people discover brands and information online.
In an environment that changes this quickly, experience matters.
Clients don’t need layers of account management. They need direct access to people who understand their industry, know the media landscape and can spot opportunities before they become obvious.
That’s why we’re evolving Honest Communications into a consultancy model built around experienced communications specialists.
So, what does that mean for our clients?
It means even greater access to specialist expertise, deeper strategic support and more direct involvement from experienced communications professionals.
Clients will benefit from:
• Direct access to specialist consultants with deep gardening sector expertise
• Strategy informed by active media relationships and real-time journalist insight
• Faster decision-making and agile campaign delivery
• Consistent senior involvement across every stage of activity.
The foundations of Honest Communications remain exactly the same. Honest advice. Strong relationships. Creative thinking. Meaningful results.
What changes is that we’re bringing even more expertise closer to every aspect of client delivery.
Alongside our client work, we’re also increasing our commitment to supporting the wider industry through education, insight and knowledge sharing.
As proud members of GIMA and the Garden Media Guild, we’re passionate about contributing to the conversations shaping the future of our industry.
We’ll be expanding our programme of thought leadership activity, including webinars, practical communications guides, our annual Home and Garden Trend Report and our regular contributions to industry publications like Garden Centre Retail and Garden Trade Specialist.
Looking ahead, I’m incredibly excited about what comes next.
This evolution allows us to build a more agile business that reflects how modern communications works today while staying true to the values that have always defined Honest Communications.
Most importantly, it allows us to continue doing what we do best: helping great brands build visibility, tell compelling stories and achieve meaningful commercial success.
Thank you to every client, journalist, industry colleague and member of the Honest team who has been part of the journey so far.
I’m looking forward to the next chapter and all that it has to bring!
