We’re excited to share some big news from Honest HQ – we’ve been appointed by SBM Life Science to deliver PR and influencer marketing support for two of the UK’s most iconic gardening brands: Baby Bio® and Maxicrop®.
Having worked with both heritage brands over the past few years, we’re delighted to welcome them back on a permanent basis, building on the success of our previous campaigns. These much-loved household names are packed with heritage, trust, and loyal fans, and we can’t wait to get stuck in and help tell their stories to green-fingered enthusiasts and houseplant lovers across the country.
Growing momentum for Maxicrop®
Last season, we had the privilege of working with SBM to relaunch Maxicrop® to the UK market, revealing its fresh new rebrand and shining a spotlight on the benefits of its seaweed-based biostimulants. Read more about that here!
Now, on a retained basis, we’ll be continuing that momentum. From highlighting Maxicrop’s sustainability credentials to celebrating its heritage and plant health benefits, our campaigns will engage both loyal fans and the next generation of gardeners.
Helping Baby Bio® bloom
We’re also delighted to say Baby Bio® is back with Honest. As the nation’s favourite houseplant food brand, Baby Bio® has been helping people care for their plants for generations (over seven decades, in fact!).
Our refocused PR and influencer activity will put the spotlight on its extensive range of houseplant feeds and care products, from the iconic Baby Bio® Houseplant Food to the recently launched Baby Bio® Organic Houseplant Food and all of its specialist plant feeds in between.
It’s a brand loved by households across the UK, and we’re proud to be telling its story once again.
Building on our sector expertise
It’s no secret we’ve got the greenest fingers in gardening PR. In fact, this partnership comes at an exciting time for us, having recently been named CIPR Specialist PR Consultancy of the Year for our industry expertise and work with brands across the home, garden and lifestyle world.
We have the privilege of working with some of the industry’s most trusted names, from elho, Hillier Garden Centres, Wilkinson Sword Garden Tools, Town & Country, WOLF-Garten and Seedball, to Cobra, Charles Bentley and David Austin Roses. Our expertise helps these brands cut through the noise, connect with their audiences, and grow their presence in a competitive market.
Let’s grow together
If you’re a home, garden or lifestyle brand looking for PR, social or influencer support, we’d love to chat. Whether you’re a heritage name wanting to reconnect with your audience or a new brand ready to make your mark, our team knows how to tell your story with impact. Get in touch at hello@honestcommunications.co.uk
