FAQs.
Helpful information
About Honest Communications
What does Honest Communications do?
Honest Communications is a specialist PR and communications agency that helps home, garden, and lifestyle brands grow through clever storytelling, strategic campaigns and creative thinking. From PR, media relations and event support to content creation, influencer marketing and social media strategy, we deliver real results for brands that want to raise brand awareness and reach target customers.
What industries do you specialise in?
We live and breathe the home, garden, and lifestyle sectors, providing support across both consumer and trade audiences. Whether it’s digital PR or traditional PR for interiors brands, social media for gardening tools, or influencer campaigns for sustainable homeware, we understand your audience and know how to reach them. Our clients range from leading industry brands and retailers to trade organisations and sustainability-focused businesses.
Where are you based?
Our team is based in the UK, with offices in the East Midlands, but our reach extends far and wide. We work with clients across the UK, Europe, and internationally, supporting brands looking for sector-specific PR and communications expertise.
Our services
What services do you offer?
As a specialist PR agency for home, garden and lifestyle brands, we offer a full suite of services to raise your profile and grow your presence. This includes media relations, influencer partnerships, digital PR, content creation, social media strategy, campaign planning, event support, crisis communications, award entries, sponsorship strategy, and brand positioning.
Do you offer social media management?
Yes, we offer social media management! We can support with everything from content planning, asset creation, and community engagement to full account management and analytics reporting. Our social media support packages are designed to help brands grow online communities, drive engagement, and build consumer trust.
Can you help with product launches?
Absolutely. We love launching new products and can create targeted campaigns to generate buzz and coverage across media, influencers, and digital platforms. Whether you’re bringing a new product to market or entering a new category, we’ll create a tailored strategy to make sure the right people are talking in the right places.
Do you work on a project or retainer basis?
We offer both retained support and project support. Most of our clients choose to work with us on an ongoing monthly retainer to maximise return on investment and ensure results keep flowing year-round, but we also support short-term projects, launches, or campaigns depending on your needs.
Working with Honest Communications
How do you measure the success of your campaigns?
Everything we do comes back to your goals. We agree KPIs at the beginning of a new partnership and track them monthly through detailed impact reports. We use a mix of metrics such as media coverage quality, reach, top target titles, audience penetration, backlinks, engagement, social growth, web traffic, and brand sentiment, but can tailor reports based on what each client wants to see. As well as our detailed monthly impact reports, we plan regular strategic reviews to track progress, ensure activity is still aligned with your goals, and evolve plans.
What makes you different from other PR agencies?
Not only are we PR pros, we’re also home, garden, and lifestyle specialists. That means we understand your products, your audiences, and the media landscape inside out. We’ve got strong journalist relationships with key contacts at top target titles in the industry, deep technical knowledge, and a proactive approach that gets meaningful results. We’re genuinely passionate about putting a smile on our clients’ faces and aim to become a true extension of their team.
How do you choose which influencers or media to work with?
We use a combination of insight tools, industry relationships, and audience relevance to identify the best media and influencers for each campaign. Our focus is always on genuine connections and quality over quantity. We also run our own community of specialist content creators – The Honest Network. It’s our little black book of the best influencers in the home and garden space. Members are pre-vetted before signing up, ensuring we only work with top-quality content creators for our influencer marketing campaigns.
Do you offer support for trade as well as consumer PR?
Yes – we’re experienced in both consumer and trade PR. We help brands reach the right buyers, stockists, and retailers through trade press, product placements, expert comment opportunities, thought leadership, and trade show support. Whether you’re speaking to shoppers or stockists, we’ve got you covered.
Joining the team / Careers
Are you hiring?
We’re always open to hearing from talented people who share our values and are passionate about PR and the home and garden world. Check out our Careers page or drop us a message if you’d like to be considered for future opportunities.
Do you offer internships or work experience?
We occasionally offer internships or short-term work placements to help those looking to gain experience in the industry get a foot in the door. Email us with your CV and a short cover note if you’re interested.
Client onboarding
How do we get started working with you?
It starts with a conversation! We’ll arrange an initial discovery call to learn more about your brand, challenges, and goals. From there, we’ll put together a tailored proposal to show how we can help. Get in touch with us by emailing hello@honestcommunications.co.uk
How long does it take to get up and running?
Typically, we’re up and running within a few weeks. We use that time to onboard your dedicated account team, get under the skin of your business, create a strategy, and then hit the ground running.
Can you work alongside our in-house marketing team?
Definitely. We work closely with the in-house marketing teams and other external agencies with many of our clients. Collaboration is at the heart of what we do and we’re big believers in working together to get the best results.
