Seedball.

Helping increase the abundance of British wildflowers and wildlife that depends on them.

Reached 4,049,746 print readers

171 individual pieces of coverage

Achieved a £0.49 CPM

National coverage for Christmas gift guides

Seedball is on a mission to help increase the abundance of British wildflowers and wildlife that depends upon them. Created by conservation scientists, the seedballs are designed to make growing wildflowers from seed simpler.

We’ve long been fans of the not-for-profit company and all that it stands for, and had been in touch with Emily, the co-creator, for some time before we started working together. When Seedball was looking to raise the brand’s profile in the run-up to Christmas in 2020, Emily got in touch to see how we could help provide a boost of exposure and to secure coverage in festive gift guides.

Journalists are often bombarded in the run-up to Christmas by PR agencies promoting their clients. We had to find a way to cut through the noise and position Seedball as the gift provider of choice over the festive season.

Utilising our experience in the garden and sustainable living sectors, we set to work on a strategy focused on building brand and product awareness.

  • First, we took a look at Seedball’s target customers as well as what their competitors were up to
  • We then carried out a media audit to scope out the opportunities and pulled together our plan of attack for where we’d like to see them featured
  • We launched a media relations campaign, identifying the most relevant publications and journalists before liaising with them to secure editorial coverage from press releases and product trials, conveying key messages from Seedball
  • We also conducted intensive research into who was compiling Christmas Gift Guides, and got in touch with them to make sure that Seedball products were firmly on their radar.

In just four months, we secured coverage in Christmas Gift Guides in titles such as The Daily Telegraph, The Sunday Telegraph, The Sun, Yours, Amateur Gardening, Kitchen Garden and Style at Home, as well as also securing wider coverage in many other titles such as Period Living, Gardens Illustrated and Woman’s Own.

Always ones to go above and beyond, even though it wasn’t part of our Christmas project brief, we also highlighted other opportunities to Seedball, including supporting them in their application to the My Green Pod awards, which they went on to win!

We were originally working with Seedball on a campaign basis, providing support until the end of December 2020. We’re delighted that Emily and the Seedball team were so happy with us and with the results we achieved that they have now come on board as a full client!

 

“We had such a brilliant experience working with Honest Communications for a three-month campaign, they really got what we are about and are totally lovely to work with (plus all of our campaign targets were neatly ticked off!). It was the easiest decision to continue to work with them on a full-time basis.”, Dr. Emily Lambert, Co-founder Seedball

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