EP Barrus.

EP Barrus is home to some of the UK’s most trusted garden brands – Town & Country, Wilkinson Sword Garden Tools and WOLF-Garten – each with its own audience and editorial appeal. In a busy home and garden media world, the Barrus team wanted ongoing, specialist press office support – so they came to us (after all, we are the go-to gardening PR agency!).

Our job was two-fold – we had to make sure each brand was visible with the right press all year round, not just during the peak gardening months, while ensuring each brand kept its own personality and voice, so Town & Country, Wilkinson Sword and WOLF-Garten each spoke to the right audience in their own way. That meant running three busy press offices alongside one another, spotting and shaping PR opportunities around trends, seasonal moments, and product relevance, while responding quickly to reactive media enquiries. The result? High-quality coverage and expert commentary in the publications that matter, helping the Barrus brands stay front of mind with both trade and consumer media all year long.

• Raise brand visibility across consumer, gardening and lifestyle media
• Build and maintain strong journalist relationships to drive ongoing coverage
• Align PR angles with seasonal trends and editorial calendars
• Position each brand as a trusted voice in garden tools, outdoor living and seasonal gardening
• Support both planned campaigns and reactive media opportunities

Press office support is our bread and butter, so we know what we’re doing when it comes to getting coverage. Our approach for Barrus includes:

Proactive press planning

We map out seasonal editorial opportunities for product stories, trends and expert insight, from spring tool selection and summer garden prep, through autumn chores and winter storage or review pieces.

Tailored media pitching

We align story ideas with journalists’ needs, securing features across home, gardening, and lifestyle titles, making sure each brand’s products and expertise reach the right audiences.

Reactive media handling

When journalists need fast expert comment, product images or samples, we respond quickly, helping the brands appear in timely features and news-led stories.

Brand-specific narratives

Even while sharing press office resources, we keep each brand’s story distinct: Town & Country brings lifestyle and accessible gardening angles, Wilkinson Sword Garden Tools highlights performance and heritage, and WOLF-Garten demonstrates premium tools and system-based solutions.

Relationship-driven outreach

Thanks to our long-standing media contacts, we build trust with key writers and editors, positioning the brands not just for product features, but also as go-to sources for expert insight and commentary.

Through ongoing press office management and strong journalist relationships, we generate a steady stream of product requests, reviews and features across the EP Barrus portfolio.

Over the past four years, we have delivered real results for Barrus, achieving over 1150 pieces of coverage for Town & Country, Wilkinson Sword Garden Tools and WOLF-Garten to ensure consistent visibility across consumer, gardening and lifestyle media year on year.

Crucially, this coverage is doing real work for the brands. Almost three-quarters of all mentions come from product listings, reviews and Best Buy features, placing products directly in front of consumers at key decision-making moments and reinforcing trust through third-party recommendations.

Our proactive, always-on approach continues to deliver strong results. In 2025, 90% of coverage was agency-generated, reflecting our ability to spot and secure opportunities rather than waiting for them to land in our inbox. And with 85% of online coverage including a backlink to the relevant brand website, this activity supports visibility and traffic beyond PR alone.

Together, this press office-led approach helps EP Barrus’ brands stay front-of-mind with media, trusted by journalists, and consistently present at the moments that matter most.