elho.

Having worked with the B Corp plant pot innovator, elho, for over five years, securing high-impact coverage for the brand is almost second nature to us by now!

In 2025, elho was set to introduce a host of new innovations throughout the year, including new product categories such as a biodiversity range, a clever composter, and a revolutionary device in smart houseplant care.

What’s more, the business’s marketing objectives pivoted from focusing purely on B2C activity to include B2B markets, too, meaning we had a fresh challenge on our hands: to maintain a strong presence among consumers and raise awareness of the new launches while bolstering customer relationships in the trade.

• Raise brand awareness and showcase elho’s extensive product range and new innovations
• Drive sales by directing customers to retail partners and the elho website
• Communicate elho’s green mission and inspire consumers to bring nature into their lives
• Increase presence in the trade to bolster customer relationships

We delivered a blended PR strategy with busy press office activity that targeted both consumer and trade audiences, ensuring elho’s 2025 innovations reached the right people while strengthening retail relationships and driving engagement.

B2C Press Office

Our consumer-focused press office combined:

• Product placement shopping guides across trusted publications to showcase elho’s innovations and product USPs.
• Best-buy reviews to provide credible recommendations and drive purchasing decisions.
• Competitions to get the products into the hands of consumers, engage audiences, and increase brand recognition.
• Expert advice to inspire consumers, highlight elho’s expertise, and reinforce its green credentials.

B2B Press Office

For trade audiences, we focused on:

• Thought leadership and industry insight to position elho as an expert and innovator.
• Company news and initiatives to keep partners informed and engaged.
• Identifying and entering awards to showcase product quality and sustainability credentials.

By integrating these B2C and B2B tactics, we created a blended PR approach that maximised visibility, built credibility, and ensured elho’s products and mission were communicated effectively across all audiences.

In 2025, we secured a total of 222 pieces of coverage for elho across print, online, and TV, reaching over 1.1 billion people across consumer and trade audiences. Of the 222 pieces secured, a whopping 105 of those featured new products and innovations.

Over 60% of consumer coverage was in top-ranked target titles, helping to raise brand and product awareness among end consumers to ultimately drive traffic, footfall and sales.

Coverage highlights included multiple features on ITV’s Love Your Weekend with Alan Titchmarsh, ten product features in BBC Gardeners’ World, 20 pieces of expert advice, and 27 pieces in national newspapers, including The Independent, The Times, and The Sun. elho also hit the headlines in Modern Gardens, House Beautiful, Ideal Home, and The English Garden – to name just a few!

B2B coverage also flourished, with multiple quality pieces across only a select few gardening trade magazines, including 8 articles in leading titles Garden Centre Retail and 7 in Garden Trade News. elho were also crowned winners in all of the awards entered, including three wins at the coveted GIMA Excellence Awards, two categories in the Ideal Home Awards, and the prestigious Best Impact Report in the ESG Sustainability and Purpose Awards, providing sales teams with even more credibility and promotional content to support conversations with retail partners.

Overall, 2025 was a standout year for elho. Our blended B2B and B2C PR approach not only amplified awareness of over 100 new products and innovations but also strengthened trade relationships, elevated the brand in top-tier consumer and trade publications, and secured multiple industry awards. By combining targeted consumer campaigns with thought leadership and trade engagement, we helped elho achieve its marketing objectives, from driving sales and retail footfall to reinforcing its green mission and inspiring consumers to bring nature into their homes.