We are Honest.
Senior specialists. One shared goal.
With a deep understanding of the home, garden, and lifestyle sector, every member of the Honest team is an experienced communications professional, each bringing their own area of expertise to the table. Combined, this makes Honest a force to be reckoned with.
Holly Daulby
Managing Director
Having led the PR for major names in the gardening world for more than 15 years, Holly is well known in the industry for creating campaigns that deliver real results and helping brands achieve their goals.
The strategic mastermind behind Honest, Holly founded the consultancy after recognising the need for a specialist agency that collaborates with clients through an honest, deep horticultural knowledge and unrivalled PR expertise.
While Holly’s knowledge spans all areas of the horti world, her not-so-secret obsession is lawnmowers. She’ll happily talk stripes, cutting heights and mower models for far longer than most people would consider reasonable. It's not just lawnmowers she’s passionate about, she also has a qualification in wine, which she puts to good use when not discussing turf management. She is also usually accompanied by her cat Alfie, who is readily available for client photoshoots and is widely considered an unofficial member of the Honest team.
Laura White
Senior Account Manager
With experience working agency-side, in-house and as a consultant, Laura brings a practical understanding of what journalists want, what audiences engage with and how to create compelling content.
A self-confessed wordsmith and grammar enthusiast, Laura is happiest when crafting copy, refining messaging or finding the perfect turn of phrase for her clients. She loves penning expert commentary on behalf of brands and translating technical terms into engaging, accessible advice for consumers to try at home.
She practices what she preaches, and her windowsill at home is regularly overflowing with veg she has lovingly grown from seed, not always successfully, but at least she tries!
Laura enjoys live music, getting stuck into a good book and spending time with her teenage child. She's always planning her next trip, and is perfectly happy setting off to explore with little more than a rough direction and the vague intention of working out where she'll sleep when she gets there.
Fay Clarkson
Operations and Account Director
Equal parts creative thinker and strategic planner (who needs one notebook when you can have six?), Fay has spent years helping brands in the homes, garden and horticulture sectors tell their stories, build their reputation and connect with the people who matter most.
With a strong understanding of both the industry and the wider marketing landscape, she's always on the lookout for fresh opportunities, emerging trends and creative angles that help clients stand out from the crowd.
A proud holder of a Permaculture Design Certificate, Fay is passionate about gardening in harmony with nature and champions biodiversity, wildlife-friendly spaces and sustainable growing practices.
When she's not working, you'll usually find her exploring the woods with her daughter, dreaming up ways to make their garden even more magical, or thinking about her next meal. A keen cook and enthusiastic foodie, she's always up for trying new ingredients – although she'll never say no to eating out.
Dani Hawkins
Account Manager
Dani brings a broad marketing and communications background to Honest, with experience spanning PR, content, brand storytelling and strategic marketing across the home, garden, lifestyle and wildlife sectors.
A media relations mogul, Dani’s little black book of industry contacts makes landing top-tier coverage an everyday occurrence. Passionate about uncovering the stories that make brands stand out, she combines creativity with a thoughtful, insight-led approach to secure standout coverage that builds lasting brand awareness.
Known as our resident “bird nerd”, Dani is the go-to person for anything garden wildlife related, from attracting more birds to the garden to identifying mystery feeder visitors and spotting trends in wildlife-friendly gardening.
When she’s not providing PR for clients or our feathered friends, Dani can be found being bossed around by her cats, Moog, Minko and Merlin, out on a countryside walk, or putting the finishing touches to her house renovation project.
Beth French
Head of Culture and Account Director
Beth's career in PR grew from a lifelong love of storytelling and creative writing. After spending almost a decade working with brands across the home and interiors sector, she joined Honest Communications in 2021, bringing together her professional expertise with a personal passion for gardening.
A natural people person and big fan of giving clients a ‘quick tinkle’ to chat, Beth loves getting to know the individuals behind the brands she represents and believes the best PR starts with great relationships.
She loves getting out and about for show season, and has led multiple high-profile projects at the likes of RHS Chelsea Flower Show and Hampton Court Palace Garden Festival, including promoting Main Avenue show gardens and launching prestigious new plant varieties.
Away from work, you'll usually find her enjoying long walks in the Derbyshire Dales with her son and dog, or relaxing in the garden with a cup of coffee (or cheeky glass of wine!). Her favourite flowers are daffodils - a cheerful reminder that the gardening season is starting every year!