The holiday season is a crucial time for any business, and getting your PR strategy right can make all the difference. From festive campaigns to seasonal content, Christmas is a key opportunity to connect with customers, boost engagement, and make your brand shine like the star on top of the tree – and now’s the time to beat that Christmas chaos and get ahead. Read on for our top tips on how your business can be prepared for a successful holiday season…
1. Plan your content early
We all know that content is king, and planning ahead ensures your messaging is consistent and impactful. Map out press pieces, seasonal campaigns, festive blogs, and social media posts well in advance. Consider how your content creation can highlight your products in a fun and engaging way, whether it’s a spotlight on this year’s trends, how to keep your Christmas tree thriving over the festive period, or tablescaping ideas for the Big Day. The key is to create content that is genuinely insightful or entertaining, and not too pushy on the products! Need inspiration? Check out our recent Christmas styling trends piece for Hillier Garden Centres.
2. Engage influencers and content creators
Collaborating with influencers is a powerful way to amplify your message and extend your reach to engaged, relevant audiences. In the home and garden sector, partnering with lifestyle, gardening, or niche influencers ensures your brand appears in front of the people most likely to be interested in your products. Whether you’re opting for product seeding or paid partnerships, start your outreach early to secure partnerships and provide any key messaging to help align content with your Christmas campaigns. This approach not only broadens reach and builds trust, but makes your seasonal messaging more authentic, shareable, and memorable in a crowded holiday market.
3. Maximise social media impact
Your social media presence could be the key to this season’s success, as consumers are increasingly turning to their favourite social platform to browse and buy. In fact, social ecommerce is fast becoming the purchasing platform of choice, particularly for Gen Z and Millennials – it’s expected that these generations will account for 62% of global social commerce spend by 2025.
Again, the trick is to avoid being too salesy – use festive visuals, behind-the-scenes content, and interactive features like polls or giveaways to engage your audience while subtly highlighting hero products. Don’t forget to schedule your posts for peak times – evenings are generally the busiest for browsing during December.
4. Leverage digital PR opportunities
While most of us are just starting to think about the most wonderful time of the year, in PR land, Christmas was months ago. In fact, most glossy print mags work up to six months in advance, so we were busy being Santa’s little elves during the many heatwaves of summer 2025! Don’t fear, though – you’ve not missed the boat entirely, as this is where digital PR comes in. Almost all key publications will run a digital gift guide, so identify key journalists, publications, and online platforms where your brand can feature, and get pitching! The bonus? Digital PR not only raises brand awareness, but it drives that all-important traffic directly to your website – particularly crucial if you’re an e-commerce!
5. Get your products into gift guides
Gift guides are a major driver of seasonal sales and brand visibility, and almost all national newspapers and glossy magazines will share their own guide. Start pitching your products to relevant short lead titles, blogs, and online platforms now to secure a spot. Think about creative angles: why your product makes the perfect gift, bundled offers, or eco-friendly options that resonate with today’s shoppers. This is a key tactic for many of our strategies, and we regularly see our clients featured in gift guides from the likes of the Daily Mail to Grand Designs. This kind of coverage gives your brand credibility, reaches new audiences, and drives both online and in-store traffic – making your products the ones everyone wants under the tree.
How we can help your business
From digital PR and social media management to expert content creation and influencer marketing, Honest Communications helps brands make the most of the holiday season. We know how to craft campaigns that cut through the noise, engage audiences, and deliver results.
Get in touch today to see how we can help your business prep for a festive and successful season.
