Earned, owned and paid. These terms often get banded around without any context or explanation, so let’s take a few minutes to find out what they mean.Read More
We recently teamed up with Essential Print Services, based just round the corner on Pride Park in Derby, to deliver the first of the company’s newly launched free workshops for its customers.
The workshop was all based around how Essential Print’s customers and local business owners could make headlines and get to grips with PR.
Lush has announced that it will be leaving social media. In the statement, the company said “Social media is making it harder and harder for us to talk to each other directly”. But is quitting really the answer?
By shutting down its social channels, Lush is turning its back on many vital communications tools.Read More
This time last year GDPR was at the forefront of most marketers’ minds. The deadline was looming so everyone was putting procedures in place to get compliant.
All the commotion and panic has now died down and now its already become a recognised and accepted practice (for most at least). It’s brought data protection to the fore and change the way that brands communicate – for the better.Read More
Upcycling needn’t just apply to revamping old furniture, it can apply to your marketing strategy too.
Repurposing content will be hugely beneficial to small businesses or brands and companies with limited budgets and resources. Repurposing PR material with a multi-channel marketing strategy, helps to make your investment and efforts go further.Read More
“Words are singularly the most powerful force available to humanity”
The words you choose are vital. They have the power to make or break a campaign but can often be overlooked when putting together marketing strategiesRead More
A 4am alarm in February can only mean one thing – Garden Press Event time! It was always set to be a busy day with two clients there and taking care of Westland and The Plant Based Podcast, and that was certainly the case.Read More